X platform lifts ban on crypto promotion, but restrictions remain in markets like the EU and UK

MarsBitNews · 2026-03-02T03:00:24+00:00

The social platform X lifts the ban on cryptocurrency and gambling promotion content, allowing KOLs to monetize under the new paid framework, while requiring the "Paid Partnership" label to be marked. However, it is still restricted by regulations in the European Union, the UK, and Australia. X plans to launch the payment system X Money and Smart Cashtags features.

MarsBitNews

2026-03-02 03:00:24

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Breaking News from Mars Finance: Social platform X announces the lifting of the ban on cryptocurrency and gambling promotion content, allowing industry KOLs to monetize crypto content under the new paid partnership framework, with a “Paid Partnership” label required on posts. However, crypto promotion content remains subject to financial promotion regulations in the EU, UK, and Australia, and KOLs must ensure such content is not visible in these markets. X product lead Nikita Bier stated that this feature aims to encourage users to grow their businesses on the platform while maintaining transparency. Additionally, Elon Musk revealed that X Money, the payment system, will launch a limited beta version within the next two months, but it is not yet clear whether cryptocurrency features will be integrated. The X product team also plans to introduce Smart Cashtags, allowing users to trade stocks and cryptocurrencies directly on the platform.

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