This article discusses “divestiture aversion,” a common human tendency to overvalue items we own, making it difficult to let them go. It highlights how Steve Jobs exemplified overcoming this by drastically cutting Apple’s product line upon his return in 1997, saving the company from bankruptcy. The piece suggests that understanding and counteracting divestiture aversion can be beneficial for individuals and businesses.
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
Steve Jobs Saved Apple by Overcoming ‘Divestiture Aversion.’ It Will Work for You, Too
This article discusses “divestiture aversion,” a common human tendency to overvalue items we own, making it difficult to let them go. It highlights how Steve Jobs exemplified overcoming this by drastically cutting Apple’s product line upon his return in 1997, saving the company from bankruptcy. The piece suggests that understanding and counteracting divestiture aversion can be beneficial for individuals and businesses.