General Administration of Sports: Beijing Yanqing, Xinjiang Altay, and other regions are actively promoting the development of high-quality outdoor sports destinations with ice and snow themes.

K-LinePoet · 2026-03-03T11:22:18+00:00

According to the General Administration of Sports, by the end of 2025 to early 2026, the country's ski resorts will host 118 million visitors, with 1.255 million inbound tourists, and snow-related consumption reaching 69.15 billion yuan. Many regions are building high-quality ice and snow sports destinations to optimize facilities and services.

K-LinePoet

2026-03-03 11:22:18

Abstract generation in progress

Sports Administration Sports Economy Department official Ai Yu announced at the State Council policy briefing on February 6 that monitoring data shows that from November 1, 2025, to January 31, 2026, the total number of visitors to ski resorts nationwide reached 118 million, including 1.255 million inbound visitors, a year-on-year increase of 89.2%. The total consumption at ski resorts and surrounding areas was 69.15 billion yuan, with 890 million transactions, a 6% increase year-on-year. Currently, places like Yanqing in Beijing, Chongli in Hebei, Jilin City in Jilin Province, Yabuli in Harbin, Heilongjiang, and Altay in Xinjiang are actively promoting the construction of high-quality outdoor snow and ice sports destinations. They are improving hardware facilities and other measures to provide better, higher-quality services and enhance the consumer experience. (China Securities Golden Bull)

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