9 hours, 10 million orders! Qianwen creates a global AI shopping history

Shanghai Securities News China Securities Network News (Reporter Yang Xiangfei): Around 2:00 PM on February 6th, the number of orders for the Qianwen “Spring Festival 3 Billion Free Orders” event has exceeded 10 million, just 9 hours after the event went live.

10 million orders in 9 hours

On that day, Alibaba Qianwen App’s “Spring Festival 3 Billion Free Orders” went live with great popularity. In just 9 hours, AI orders on Qianwen surpassed 10 million, fully igniting AI shopping.

Qianwen stated that so far, users have said “Help me buy” over 30 million times on the Qianwen App. From the era of PC users actively searching for products, to mobile era’s “You Might Like” recommendations, and now to the AI era’s one-sentence AI automatic ordering “Help me buy,” the Qianwen App is creating a new global AI lifestyle and shopping method, writing a new chapter in AI evolution.

Zheng Sishou, head of the Qianwen Spring Festival project, said: “Everyone’s enthusiasm for AI shopping far exceeds our expectations. We are continuously expanding capacity to fully ensure a smooth experience for the event.”

Qianwen believes that this is the true meaning of AI — not only to explore technological heights and pursue the stars and the sea, but also to cherish everyday life and help people live better.

Qianwen reminds users that the free order card is valid until February 23, and can be used at any time before then. It is recommended to place orders during off-peak hours for a smoother service experience.

In addition, the free order card launched this time can be used not only for bubble tea but also for breakfast, lunch, dinner, eggs, vegetables, and other fresh groceries. Users can also purchase New Year goods from Tmall Supermarket and offline supermarkets through the Qianwen App.

Qianwen revealed that Hema stores nationwide are also being integrated, allowing users to enjoy a richer free order experience through the Qianwen App.

Fully igniting AI shopping

Today’s bubble tea campaign is just the beginning. The “Spring Festival 3 Billion Free Orders” event on the Qianwen App not only breaks Alibaba’s record for Spring Festival investments over the years but also becomes the largest and most AI-intensive strategic move in the AI Spring Festival battle — cultivating a nationwide AI usage habit and helping usher in a new era of AI lifestyle and shopping.

This year’s AI Spring Festival battle is filled with smoke but with different strategies: Doubao bets on “Spring Festival Gala traffic,” Tencent Yuanbao focuses on “social fission,” while Qianwen chooses to “root in practicality.” Relying on Alibaba’s “strongest model + rich ecosystem” advantages, AI is embedded into high-frequency, essential daily consumption scenarios. This AI popularization path driven by real consumer behavior is far more sustainable than mere traffic exposure or social fission.

As the global AI competition heats up, China’s AI is forging a unique path. On one hand, it competes with the US in foundational large models; on the other, it leverages the world’s largest internet user base, the most mature mobile payment system, and the most diverse online and offline consumption scenarios to embed cutting-edge AI capabilities into the most vibrant daily life.

From this perspective, the Spring Festival free order event initiated by Qianwen is a firm investment in a new AI lifestyle — in just 9 hours of landing over 10 million AI orders, a new chapter in global AI shopping has been created.

“We are more convinced that this is just the beginning,” Qianwen said.