According to the Associated Press, Trump Media & Technology Group (Trump Media) is shifting its business focus significantly from social media to areas such as cryptocurrency, financial services, and nuclear fusion. Since Trump was re-elected in November 2024, the company's stock price has fallen more than 60%, erasing over $6 billion in shareholder wealth. Recently, the company has not only experienced leadership turmoil but also applied for a "Crypto Blue Chip ETF" and plans to establish a large-scale Bitcoin reserve.

Analysts believe that, in the context of sluggish growth in its core social media business, Trump Media is attempting to leverage the currently favorable policy environment to promote cross-industry transformation, aiming to stabilize market confidence and retain investors.