Visa launches stablecoin consulting to assist banks and companies with strategies

Source: PortaldoBitcoin Original Title: Visa Launches Stablecoin Consulting to Assist Banks and Companies with Strategies Original Link: Visa announced the launch of a new stablecoin consulting service aimed at supporting banks, fintechs, merchants, and large corporations in assessing and implementing strategies involving this type of digital asset.

The initiative expands the payment giant’s presence in a rapidly growing market and is now part of Visa Consulting & Analytics, the company’s division dedicated to strategic advising and data analysis.

According to the company, the so-called “stablecoin consulting” will offer services including training, market analysis, strategy development, use case sizing, and technical support for organizations seeking to understand how stablecoins can be integrated into products, services, or internal operations.

The announcement comes at a time of strong sector expansion, with a market capitalization already exceeding US$ 300 billion, while Visa’s stablecoin settlement activity reached an annualized rate of US$ 3.5 billion as of November 30.

For Carl Rutstein, Global Director of Visa Consulting & Analytics, adopting these currencies requires structured planning. “Having a comprehensive stablecoin strategy is crucial in today’s digital landscape. We are proud to help our clients stay agile and competitive as this sector evolves at an unprecedented pace,” he said.

Visa stated that the initial clients of the new service include Navy Federal Credit Union, Pathward, and VyStar Credit Union. Navy Federal, for example, is analyzing how stablecoins can fit into its payment strategy for a member base of around 15 million worldwide, while Pathward highlighted having received insights and practical recommendations as an early participant in the program.

The new consulting service builds on Visa’s already established track record in the stablecoin universe. In 2023, the company tested settlement with USDC, a stablecoin issued by Circle, and currently supports more than 130 card issuance programs linked to stablecoins in over 40 countries. The company has also been testing international payments based on these assets via Visa Direct, allowing qualified companies to pre-finance transfers and send funds directly to users’ digital wallets.

Growth of Stablecoins

Often described as the first major use case of the crypto ecosystem, stablecoins accelerated their adoption last year, being used by consumers and institutions for payments, trading, and international remittances.

The movement also attracted the interest of traditional financial institutions, with banks like JPMorgan exploring tokenized deposits for faster intraday and cross-border settlements, while payment companies like Visa and Stripe integrate stablecoins to enable cheaper and more efficient money transfers.

The market’s progress was further driven by increased regulatory clarity. In the United States, the passage of the GENIUS Act in July established a federal framework for issuing and supervising stablecoins, boosting confidence among banks and fintechs to expand use cases.

With this scenario, market projections indicate significant growth in the coming years: Citi estimates the sector could reach US$ 1.9 trillion by 2030 in a base case, or up to US$ 4 trillion in a more optimistic scenario, while Standard Chartered projects that the market could reach US$ 2 trillion as early as 2028.