Kalshi and Polymarket are competing against each other through a "Free Food" promotion campaign.

2026-02-04 01:24:57

Abstract generation in progress

On February 4th, on the eve of the Super Bowl, prediction market platforms Kalshi and Polymarket intensified their user acquisition competition by promoting “free food” events in New York. Kalshi launched an event on February 3rd at WestSide Market in Lower Manhattan, offering customers free groceries worth $50. The event drew long lines, with many participants saying it was equivalent to several hours’ wages and very attractive. Kalshi co-founder Tarek Mansour stated that the move was to give back to the community and expand the user base. Polymarket announced that on February 12th, it would open “New York’s first free grocery store, The Polymarket,” where all items are free, no purchase is necessary, and it is open to all New Yorkers. Additionally, they will donate $1 million to local food banks.

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