Kalshi and Polymarket are competing for New York users over the "free food benefits" program.

SmartContractAuditor · 2026-02-04T01:30:14+00:00

Kalshi and Polymarket are engaged in fierce competition in New York, both attracting users by offering "free food." Kalshi launched a $50 food benefit, while Polymarket plans to open a free grocery store to boost user engagement and participation. This promotion coincides with the Super Bowl and responds to the cost of living pressures in New York.

SmartContractAuditor

2026-02-04 01:30:14

Abstract generation in progress

Odaily Planet Daily reports that prediction market platforms Kalshi and Polymarket are fiercely competing for New York users, both using “free food” as a means of customer acquisition.

It is reported that Kalshi distributed $50 worth of free food benefits to users on Tuesday to attract more participants to its real-world event prediction products. Almost simultaneously, its main competitor Polymarket announced plans to open the “NYC’s First Free Grocery Store” on February 12 and promoted it via social media.

Analysts believe that both promotional activities took place on the eve of the Super Bowl, reflecting a direct confrontation between the two companies in vying for user attention and betting volume. At the same time, this type of welfare marketing also leverages the rising cost of living issues in New York, which was repeatedly emphasized during the campaign of the newly elected New York City Mayor Zohran Mamdani. (Bloomberg)

View Original

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.