I reached 10k followers on Xiaohongshu in ten days, and it's completely different from 10k followers on the Square platform. I didn't choose the right niche, so my monetization ability is extremely poor. So far I've only taken one advertising deal, earned 88 yuan, lost some to fees, and only got 79 in hand. The worst part is it was a hard ad, which I felt was really damaging to my account, so I stopped taking those deals afterward.

On Xiaohongshu, niches focused on women like beauty, product recommendations, or home decor have the strongest monetization potential. Currently, from what I've seen on Pugongying and what some Xiaohongshu PR agencies have told me, creators with just 1k followers in these niches can earn 2-3k per month.