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1 million views on X only generate $20–100 in revenue;
while the same 1 million views on YouTube can reach $1,000–$10,000 or even more
The gap can be over a hundred times
But not everyone can excel at video creation, a 10-minute video might take a week to produce
Difficult to grow an account, high costs, energy-intensive, high barriers to entry
Low retention in the first 30 seconds directly impacts recommendations and completion rates
Many people make this comparison because they've never actually tried video creation