Behind the BSC Shiba Inu Boom: Who's Making Money, Who's Paying the Price?

Recently, new coin projects on the BSC chain have been popping up one after another, with stories of instant wealth and overnight turnarounds appearing every day. Placing an order before bed, and waking up the next day to freedom; all major communities are shouting “made a killing,” and money can be found everywhere — it sounds like the real deal. But this has led to a phenomenon: a large number of retail investors giving up on researching fundamentals, no longer touching the secondary market, and betting everything on primary mining coins, dreaming of discovering the next hundredfold coin themselves.

There is a question that few people think through clearly: who is actually losing money when you make money?

This market fundamentally has no such thing as “benefiting everyone.” The screenshots of profits you see in groups are either from whales who knew in advance or from those who only post winning trades, never showing their losses. These stories of sudden wealth are actually staged — institutions need such illusions to attract more naive investors.

The truly smart money has already slipped away

While most people are still fighting over “Dogecoin,” the real savvy funds have already begun quietly shifting. They no longer continue to bet on new coins but instead redirect major capital back into the secondary market, deploying into assets with high liquidity and greater certainty — mainstream assets like Bitcoin and Ethereum. They might keep some small change to play around with new coins, but the main game has already shifted.

By the time retail investors realize that those on-chain “Golden Dogs” have all become “Dead Dogs,” and try to chase mainstream coins, the market is often already at its end. Those who first got rich from new coins have long since swapped their chips for Bitcoin and Ethereum, waiting for the next wave.

The three groups that ultimately profit: institutions, influencers, and scientists.

Roles in the ecosystem

Institutions team up with a group of KOLs to issue coins, research hot topics, and ride the waves of big players, sometimes releasing hundreds of projects in a day, but behind the scenes, it might all be the same group of operators. Once a project catches on a hot trend, KOLs swarm in — laying in wait first, then promoting. Scientists use tools to front-run. Retail investors then enter. But you must understand, by the time retail investors see it, the price has already surged over 100 times.

Early entrants might still lose less, but later ones? Sorry, you’re just riding the whale’s coattails. Don’t expect any “fair launch.” Ordinary people issuing tokens on their own, even if they catch a hot trend, without KOL support, will hardly get anyone’s attention. Occasionally, lucky retail investors might get some gains, but the project teams aren’t afraid — they’re afraid you won’t keep playing. The problem is, most retail investors make a little profit and then lose everything in other projects. In the end, they realize that after playing with the institutions for so long, all their hard-held “dirt dogs” have gone to zero, and their money has already turned into Bitcoin and Ethereum in someone else’s wallet.

The logic behind this

In essence, a leading exchange is driving this entire ecosystem. Think about it — if the crypto world continues to develop like this, what prospects are there? Once Wall Street enters the scene and sees this spectacle, they’ll probably be so angry they’ll vomit blood.

This top exchange acts as the ecosystem’s market maker, holding the most related assets, first pumping up the market to create hype, making its ecosystem the focus; then collaborating with KOLs to create stories of instant wealth, spreading tales of “turning a few thousand into millions,” attracting more people in; KOLs shouting in unison, creating momentum with calls and promotions, making everyone think “everyone can get rich”; meanwhile, those with prepared funds start to offload at high prices, handing the baton smoothly to the last wave of entrants.

As a retail investor, you have neither advanced technical advantages nor reliable inside information. It’s best not to get involved in this.

What is true wealth

Wealth rarely comes from overnight riches. Those who truly reach financial freedom usually go through multiple bull and bear cycles — accumulating slowly amid volatility, holding firm at lows. Mainstream assets like Bitcoin and Ethereum are the tools that can truly carry long-term wealth.

Instead of going all-in on dirt dogs, it’s better to steadily invest in assets with real value. Meme coins might earn some pocket money, but stories of “tenfold or hundredfold” wealth? That belongs to a very few. Most people will end up losing everything in this game. Even if you’re lucky enough to make a profit from such coins, if your wealth isn’t proportional to your ability, you’ll eventually lose it all back with real strength.

The wealth creation myth on BSC has already reached its climax, and the next wave of buyers might already be lining up. After this round of new coin hype passes, the market’s focus will likely return to mainstream assets. The next trend probably won’t be small tokens, but Bitcoin and Ethereum.

I can’t stop you from playing, nor can I block anyone’s wealth path. I just hope everyone stays rational and doesn’t lose their mind.