Platform X introduces "Paid Collaboration" tag feature to enhance content transparency

GateUser-6433627c · 2026-03-02T00:02:34+00:00

The social platform X has launched a new feature that allows creators to indicate whether their organic content is supported by third-party payments, enhancing transparency. This feature is now available on iOS and the web version, with the Android version launching the next day to strengthen the platform's credibility.

GateUser-6433627c

2026-03-02 00:02:34

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On March 2nd, social platform X announced the launch of a new content disclosure feature, introducing the “Paid Partnership” label to enhance platform transparency. According to official statements, creators can now clearly indicate whether their organic content is paid or incentivized by a third party without adding “ad” or “sponsored” labels in the main content. X Creators stated that the platform aims to reflect the “true pulse of humanity,” with transparency as one of its core principles. Undisclosed promotional content can erode users’ trust in the timeline. A clear labeling system helps strengthen the platform’s credibility and protect the integrity of the “global public square.” This feature is currently available on iOS and the web, with the Android version expected to be released the next day. The platform also updated the “Paid Partnership Policy” to specify related disclosure standards.

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