The intended cooperation amount exceeds 100 million yuan; Chengdu Pengzhou Study Tour Industry activates economic "increment" through "traffic"

Event Site Photo Source: Provided by Pengzhou City, Chengdu

On March 7th, the 3rd Research and Study China G30 (Spring) Industry Procurement Fair was held in Pengzhou City, Chengdu. As the largest spring research and study industry procurement event in Southwest China, it attracted over a thousand representatives from the education and cultural tourism industries from across the country, as well as international guests and buyers.

This event, themed “Research and Study Sichuan · Connecting the World — From Benchmarking to Global Collaboration in Research and Study,” featured a full-chain program including “Brand Launch + Resource Matching + Field Visits + Industry Empowerment,” aiming to build a nationwide platform for resource exchange and experience sharing in research and study.

During the event, Pengzhou officially launched the “Pengpai Research and Study” brand. Targeting three core groups—teenagers, parents, and seniors—16 premium themed course routes were introduced, covering Pengzhou’s four IPs: “Tianfu Medicine Market, Longmen Off-Road, Tianpeng Peony, and Vegetable Lifestyle,” and encompassing all dimensions such as “Revolutionary Traditions, National Defense and Science, National Conditions Education, Natural Ecology, Traditional Culture, and Labor Education,” unlocking diverse research and study experiences.

On the regional cooperation level, Pengzhou, together with Jinniu District in Chengdu, Zhangwan District in Shiyan, Xinzheng City in Zhengzhou, Baqiao District in Xi’an, Jiang’an County in Yibin, Shoufang City in Deyang, and Heishui County in Aba Prefecture, established the “National Research and Study City Development Community.” Sichuan Pengpai Research and Study International Travel Agency Co., Ltd., along with 31 other domestic and international companies including Shenzhen Dongfang Sunshine Education Development Co., Ltd., Qinghai Guotou Tourism Resources Development Co., Ltd., Shiyan Ruiwan Cultural Tourism Co., Ltd., Jiang’an Juyuan Cultural Tourism Development Co., Ltd., and the Asia-Pacific International Exchange Center (Singapore), signed cooperation agreements within the community, with over 100 million yuan in potential partnership commitments on-site.

During the event, more than 120 exhibitors created an immersive “Research and Study Resource Expo,” which became the highlight of the event. Among them, 40 local exhibitors from Pengzhou showcased “One Town, One Product” specialty items, vividly demonstrating the regional charm of “Pengpai” lifestyle, allowing external buyers to experience the unique appeal of Pengzhou firsthand.

Notably, the event also officially established the “Pengpai Research and Study Channel Alliance,” and announced the “Annual Hundred Teams Enter Peng” market expansion plan. It is expected to attract nearly 200 research and study teams and 50,000 participants annually, boosting Pengzhou’s cultural tourism consumption by 150 million yuan per year.

The establishment of the “National Research and Study City Development Community” marks a new stage in Pengzhou’s research and study industry development—moving beyond focusing solely on individual sites or route connections, toward building a cross-regional, cross-sector industry collaboration platform. Going forward, Pengzhou will leverage the research and study industry to deepen the integration of culture and tourism, promote the transformation of “Pengpai Research and Study” into a new productive force for regional economic development, and effectively convert visitor flow into increased consumption, supporting rural revitalization and urban renewal in a coordinated manner.

Daily Economic News