16 Themed Routes Launch First: Chengdu Pengzhou Has a "Friend Circle" for Study Tours

Sichuan Online Reporter Li Yuanli Photography Report

From March 6 to 8, the 3rd Study China G30 (Spring) Industry Procurement Fair and Pengpai Study Brand Promotion Conference was held in Pengzhou, Chengdu. Over a thousand educational institutions and cultural tourism companies from across the country participated as buyers or exhibitors, making Pengzhou their first stop to further explore Sichuan’s study resources and connect for cooperation.

During the event, the “Pengpai Study” brand was launched, offering 16 premium themed course routes targeting three main groups: youth study, parent-child study, and senior health and wellness study. These routes feature four IP themes in Pengzhou: “Tianfu Medicine Market, Longmen Off-Road, Tianpeng Peony, and Vegetable Lifestyle,” covering all dimensions such as “Revolutionary Traditions, National Defense and Science, National Conditions Education, Natural Ecology, Traditional Culture, and Labor Education.”

A “Study Resource Expo” was held concurrently during the event.

Study China G30 is a highly influential platform for industry collaboration and development in the domestic study sector. Its organizer, Wan Hua, introduced that many leading study organizations participated, including 11 companies with annual revenues exceeding 100 million yuan. “Three of these companies have already been attracted by Pengzhou’s study resources and will ‘bring visitors to Peng’ and ‘bring businesses to Peng.’ Pengzhou is just the first stop; based on this, the participating companies will continue to Chengdu and other parts of the province.”

At the event, it was announced that Pengzhou officially established the “Pengpai Study Channel Alliance” and launched the “Annual Hundred Teams Enter Peng” market expansion plan. It is expected to bring nearly 200 study groups and 50,000 participants to Pengzhou annually, boosting local cultural and tourism consumption by 150 million yuan.

During the event, the “Study Resource Expo” was also held.

Zhuyue Education Group from Zhangjiajie, represented by Zhu Ya, revealed that after on-site inspections in Pengzhou, they have finalized cooperation plans and intend to bring the first batch of “thousand-person” study groups from Zhangjiajie in April.

Notably, Pengzhou in Chengdu, along with Jinniu District in Chengdu, Zhangwan District in Shiyan, Xinzheng City in Zhengzhou, Baqiao District in Xi’an, Jiang’an County in Yibin, Hengzhou City in Nanning, Dongying City, Sihong County in Suqian, Shifang City in Deyang, and Heishui County in Aba Prefecture, as well as 32 domestic and international study organizations, have jointly established the “National Study City Development Community.”

In the future, Pengzhou will leverage this study “circle of friends” to build a cross-regional, cross-field industry collaboration platform. By establishing regular communication mechanisms between cities, jointly developing study courses, mutual recognition of study standards, and exchanging sources of visitors, it aims to promote deep cooperation among members and effectively elevate the capacity of the study industry in Chengdu, Sichuan, and even nationwide.