JD.com's "Billion-Level Supermarket" Channel Officially Launches with Over 20 Billion Yuan in Commodity Subsidies Over the Next 3 Years!

To further enhance the “good quality and affordable” shopping experience and meet users’ demands for genuinely good prices, simple discounts, and authentic products for daily necessities, JD.com has officially launched the “Billion Dollar Supermarket” channel, increasing investment in the billion-dollar subsidy for supermarket categories.

Within the “Billion Dollar Supermarket” channel, JD plans to invest over 20 billion yuan in product subsidies over the next three years, helping brands achieve an additional sales increase of 200 billion yuan. By strengthening direct subsidies, brand direct supply, and brand authorization through the platform, users can easily purchase quality goods at affordable prices without group buying, price comparisons, or tricks, truly giving consumers control and savings. The subsidy strength of this “Billion Dollar Supermarket” will surpass that of other categories, making it the largest subsidized product category in JD Group’s billion-dollar channel.

As a leading supermarket in China, JD Supermarket announced its user growth target for the next three years: increasing from 300 million to 500 million users by 2025. In 2025, JD Supermarket will continue to lead the industry in annual growth rate, with market share steadily increasing, and both the number of shopping users and order volume growing by over 20%.

The newly launched “Billion Dollar Supermarket” channel covers existing daily necessities such as food, fresh produce, alcohol, beverages, grains, oils, and seasonings, as well as household cleaning, personal care, maternity and baby products, pets, flowers, toys, and musical instruments, along with some JD.com self-operated products. Through official subsidies, doubled discounts, and cashback offers on JD Supermarket cards, consumers can enjoy high-quality, affordable products.

The continuous development of JD’s “Billion Dollar Supermarket” channel will leverage JD’s superior supply chain capabilities and long-term platform investments to connect more quality brands, carefully select daily necessities that meet public demand, and guide the industry away from substandard, low-quality, and low-price vicious competition, returning to a healthy development track that emphasizes quality and cost performance.

Meanwhile, JD’s “Billion Dollar Supermarket” channel will also reduce consumers’ decision-making costs through stable, affordable prices, reliable and efficient service, and guaranteed authentic products. This will continuously activate daily consumption vitality, stimulate domestic demand growth, and help build a healthy, orderly, and sustainable retail ecosystem.

As a trusted shopping platform for consumers, JD is committed to continuously creating the most stable daily sales platform, the best brand-building platform, and the platform with the highest product lifecycle return rate in the country. It aims to build a long-term, trustworthy trading environment for brands and users, ensuring high-efficiency delivery of quality products to consumers and truly achieving a win-win situation for users, brands, and the industry.