NBA and The Coca-Cola Company Announce Multiyear Global Partnership

NodeGuardian · 2026-03-17T14:37:20+00:00

The NBA and Coca-Cola have formed a global partnership, reinstating Sprite as the league's Official Soft Drink Partner. This collaboration will enhance fan experiences and engage new basketball fans, featuring events and content showcasing athletes.

NodeGuardian

2026-03-17 14:37:20

Abstract generation in progress

The NBA and The Coca-Cola Company have announced a multiyear global marketing partnership, bringing Sprite back as the league’s Official Global Soft Drink Partner. This collaboration aims to create new fan experiences, explore emerging formats, and connect with the next generation of basketball fans worldwide, building on a decades-long shared history in basketball culture. The partnership will include immersive fan experiences, custom content series, and exclusive promotions across NBA global events, continuing to feature athletes like 2026 NBA All-Star Game MVP Anthony Edwards.

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