Guizhou Moutai Chen Hua: Moutai Southeast Asia Market Sales to Achieve Over 4x Growth in 2025

NightAirdropper · 2026-03-17T15:48:53+00:00

Gelonghui March 16 | At the Moutai 2026 International Channel Merchants Fellowship Conference held in Guizhou, Chen Hua, Party Committee Secretary and Chairman of Moutai Group, stated at the meeting that in 2025, facing difficulties and challenges in the domestic and international markets of the baijiu industry, Moutai, together with channel merchants, worked fearlessly and made pioneering efforts, accomplishing a large amount of effective work. Facing the complex international market environment, Moutai Import and Export Company took proactive measures and performed with precision, steadily opening up key markets, achieving a doubling of duty-free channel sales, achieving a more than 4-fold leap in Southeast Asian market sales, achieving a year-over-year growth of 135.5% in zodiac-themed liquor sales, and effectively maintaining Moutai's stability in international markets.

NightAirdropper

2026-03-17 15:48:53

Gelonghui, March 16 — At the Guizhou Moutai 2026 International Channel Partners Conference, Chen Hua, Party Secretary and Chairman of Moutai Group, stated that in 2025, facing difficulties and challenges in the domestic and international liquor markets, Moutai and its channel partners worked together, bravely overcoming hardships and making proactive efforts, achieving a large number of effective results. In the face of a complex international market environment, Moutai Import and Export Company took initiative and targeted efforts, steadily expanding key markets. Duty-free channel sales doubled, Southeast Asian market sales increased by over 4 times, and zodiac liquor sales grew by 135.5% year-on-year, effectively maintaining the stability of Moutai’s international market.

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