Bank of China Anhui Branch
Safeguarding Secure Consumption
Serving a Better Life

(Source: Market Star News)

Protecting the rights and interests of financial consumers is not only a responsibility but also a mission. The Bank of China Anhui Branch adheres to a people-centered approach, leveraging online and offline coordination to create a multi-dimensional, scenario-based, all-encompassing publicity matrix. This ensures financial safety knowledge reaches thousands of households accurately. We strive to safeguard the legitimate rights and interests of financial consumers with more professional measures and more considerate services, writing a new chapter of finance serving the people through practical actions.

Promoting Financial Knowledge from “Paper” into “People’s Hearts”

The Bank of China Anhui Branch continuously normalizes, localizes, and scenario-izes financial education and publicity. By synchronizing online and offline efforts, it transforms branch outlets into main platforms for consumer protection publicity. Additionally, through the “Five Enterings” campaign, it builds a dense financial consumer protection network covering urban and rural areas, effectively enhancing consumers’ ability to identify and prevent risks.

Spreading “Financial Seeds” to Protect Future Strength. Branches in Ma’anshan, Xuancheng, Liu’an, and Huainan have entered local schools, delivering tailored “First Financial Lessons” for different age groups, helping young people develop awareness of rational consumption, safe card use, and scam prevention.

Protecting “Labor’s Fruits” with a Focus on Fund Security. Branches in Hefei and Wuhu proactively visit local enterprises, conducting targeted education on enterprise fund security, credit system construction, and employee card use. The Bozhou Branch has innovatively launched a “Publicity + Communication” dual-empowerment model, holding special sessions for delivery riders and posting financial knowledge posters on delivery boxes, turning the new workforce into mobile promoters and bringing financial safety into thousands of households.

Responding to People’s Livelihood Concerns and Staying Close to Daily Life. Branches in Huainan, Chizhou, Huangshan, and Fuyang have gone into communities and parks to address concerns such as telecom scam prevention, bank card security, personal information protection, and rational investing. They provide face-to-face answers and explanations, integrating professional financial knowledge into daily life in a down-to-earth manner, earning widespread praise.

Safeguarding “Street Economy” and Supporting Stable Business Operations. Branches in Bengbu, Ma’anshan, Anqing, Chuzhou, and Suzhou have entered bustling commercial districts to educate merchants on account security, payment risks, credit maintenance, anti-fraud, and counterfeit currency prevention. Professional services help ensure smooth business operations and protect urban vitality.

Rooted in Rural Areas to Nourish Village Development. Branches in Bozhou, Huangshan, Tongling, and Huaibei have gone deep into rural areas, holding “Village Consumer Protection Small Classrooms” to bring financial knowledge and anti-fraud skills directly to farmers. By taking steps to fulfill their responsibilities, they aim to bridge the “last mile” of financial literacy, illuminating rural revitalization with inclusive financial sunshine.

Building Multi-Dimensional Defenses to Protect People’s “Money Bags”

“Miss, thank you so much! If it weren’t for your sharp eyes, my money would have been lost!” Recently, an elderly person at the Chizhou Branch of the Bank of China repeatedly thanked staff.

That day, the elderly rushed to handle an overseas remittance. Staff noticed her frequently checking her phone and replying to messages, which was unusual. After inquiry, it was revealed she had met an “overseas friend” online, who claimed to send a package containing “valuable items” and asked for 1,500 yuan “customs clearance fee.” The “friend” also proposed to help buy property but required a deposit first. They sent fake “foreign bank videos” and “ID card information” as proof.

Staff judged this was a typical telecom scam. They patiently explained the scam details to the elderly, who gradually realized the deception. Promptly contacting the local anti-fraud center, police arrived to confirm the scam and conduct education. This carefully crafted scam was successfully intercepted through police-bank cooperation.

This case vividly illustrates the Bank of China’s full effort to safeguard customer assets. The Anhui Branch has innovatively built a “technology-driven, mechanism-coordinated, education-emphasized” three-dimensional anti-fraud protection system. By empowering technology to enhance risk detection and early warning, improving mechanisms to increase interception efficiency, and deepening publicity to raise public awareness, it constructs a comprehensive financial security “firewall.” With warm, professional services, it effectively protects people’s “money bags,” demonstrating the responsibility of state-owned banks.

Practicing the “Fengqiao Experience” to Resolve Disputes with “A Cup of Tea”

Serving the people and prioritizing consumer protection. The Anhui Branch actively explores the new era “Fengqiao Experience” in financial practice, striving to resolve conflicts at the grassroots level and address issues at their source, responding to customer demands with warmth and professionalism, creating a more harmonious, healthy, safe, and orderly financial environment.

As a vivid practice of this concept, the Huainan Branch was the first to pilot a “One Cup of Tea” mediation room, becoming one of the first financial institutions in the area to establish such a space, integrating local traditional culture with modern financial governance. In September 2025, the mediation room successfully resolved its first financial dispute. A customer facing overdue personal business loans due to operational difficulties was anxious. The branch immediately coordinated with the local banking and insurance consumer rights protection center to initiate mediation. In a relaxed and peaceful “cup of tea” atmosphere, mediators patiently listened, explained policies in detail, and tailored a loan restructuring plan, easing the customer’s urgent needs while safeguarding bank assets—achieving a win-win situation.

From individual cases to mechanism innovation, the Anhui Branch continues to promote the root governance of financial disputes. Its active exploration and solid results in financial dispute mediation have earned it the title of “Outstanding Unit Supporting Anhui Financial Mediation.”

People’s interests are no small matter; every detail matters. The Anhui Branch will deeply practice the political and people-oriented nature of financial work, using more pragmatic, professional measures and warmer, higher-quality services to protect the interests of the people, respond to their expectations, and serve a better life.