Luca Bertoldi: the heartthrob who captivates José Ignacio every summer

Every summer, there is a name that resonates among Uruguay’s most exclusive seaside resorts. It is Luca Bertoldi, the eldest son of Zulemita Menem, whose arrival in José Ignacio sparks comments and admiration. With a physique that harmoniously combines his father Paolo Bertoldi’s Italian features with his mother’s fine Syrian genes, Luca has become a magnetic presence in the social hotspots along the coast.

Recently, his visit to La Huella left an impression: the young man arrived driving a BMW coupe, accompanied by his grandmother Zulema Yoma, causing the usual buzz surrounding family members. But there is much more behind that captivating smile than just Menem genetics.

A dynasty passionate about cars

For Luca Bertoldi, a love for vehicles is in his family’s DNA. His grandfather Carlos Menem, his mother Zulemita, and his uncle Carlitos share an obsession with cars, and he is no exception. In fact, the young man is already immersed in that world professionally: “I’m in the car business with mom,” he revealed in a recent interview. He is currently in his third year of Business Administration, a field that perfectly complements his interest in the automotive sector.

Life split between continents: Buenos Aires, Italy, and the classroom

What’s interesting about Luca Bertoldi is that his life transcends borders. While balancing academic responsibilities in Buenos Aires, he also maintains a constant connection with Italy, where his father resides. This life between two worlds has allowed him to develop a rarely seen cosmopolitan outlook.

But beyond being a student and a budding entrepreneur, Luca is a man with artistic interests. He plays the saxophone skillfully and is currently learning piano, adding another dimension to his profile. He embodies the adventurous spirit of the Menem family, Italian sophistication, and artistic sensitivity that sets him apart. Perhaps that’s why every summer, when Luca Bertoldi appears in José Ignacio, everyone is captivated by this young man who embodies the perfect blend of heritage, education, and talent.