PFP, memberships, and branding all boil down to three things: tickets, socializing, and stories. When things are hot, people treat their avatars as identities; when things cool down, avatars are just a JPG, and membership benefits often shrink to "join the group and listen to AMA." Recently, that mainstream public chain is upgrading/maintaining, and the group has started guessing whether the ecosystem will migrate collectively. I just want to say: truly valuable things won't break up just because of a downtime; those who leave first are mostly just attention. If PFPs want to build a brand, don't just sell emotion; you need to have people willing to keep them even when there's no hype.