According to the Associated Press, Trump Media & Technology Group is significantly shifting its business focus from social media to areas such as cryptocurrency, financial services, and nuclear fusion. Since Trump was re-elected in November 2024, the company's stock price has fallen more than 60%, erasing over $6 billion in shareholder wealth. Recently, the company has experienced leadership turmoil, applied for a "Crypto Blue Chip ETF," and plans to establish a large-scale Bitcoin reserve. Analysts believe that, amid sluggish growth in its core social media business, Trump Media is attempting to leverage the current favorable policy environment to promote cross-industry transformation, aiming to stabilize market confidence and retain investors.

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