I noticed something fascinating about the dominance of long formats lately. Joe Rogan's podcast has reached truly impressive numbers, with annual revenue exceeding $250 million according to the latest data. It has become a phenomenon that can no longer be ignored in the entertainment industry.

What’s interesting is how this man has transformed the podcast format into something truly influential. His long, unfiltered conversation style attracts major personalities — we're talking about people like Elon Musk, Jensen Huang, and many others. The 2024 interview with Donald Trump that lasted three hours is a perfect example. This moment clearly played a role in the election campaign, and Trump even acknowledged it in his victory speech.

The really notable thing is that Joe Rogan’s revenue comes from a massive and loyal audience. In 2025, his podcast simultaneously topped charts on Spotify, Apple Podcasts, and YouTube — it’s rare to see this cross-platform dominance. It shows that the model works really well.

What also interests me is how this model inspires other entrepreneurs. We even see Chinese creators like Luo Yonghao trying to replicate this formula with long-form video podcasts on platforms like Bilibili. It proves that the long, authentic conversation format has real global potential, regardless of the market.