The People's Bank of China and seven other departments: Prohibit providing online marketing services for the issuance and trading of virtual currencies

Mars Finance News, the People’s Bank of China and seven other departments jointly issued the “Measures for the Management of Online Marketing of Financial Products,” which will be implemented from September 30, 2026, to systematically regulate online marketing activities for financial products. The measures clarify that only approved financial institutions and their proprietary platforms and entrusted third-party internet platforms can carry out online marketing of financial products, and it is prohibited to provide online marketing services for illegal fundraising, virtual currency issuance and trading, illegal foreign exchange margin trading, and other illegal financial activities. The measures specify detailed requirements for the authenticity of marketing content, risk disclosure, algorithm recommendations, pop-up advertisements, account naming, trademark terminology, cooperation models, data and personal information protection, and clearly define the regulatory division of labor and penalties among financial regulatory authorities, cyberspace administration, telecommunications, and market supervision departments.